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Return to shopOUR STORY
28 Years of Steel & Service
Jee Alto was founded in 1997 by Kundanmal Jain in Sowcarpet, Chennai — the legendary trading heart of South India. What began as a modest kitchenware trading business has grown over nearly three decades into a trusted multi-channel supplier serving retail customers, wholesale distributors, HORECA clients, and international export buyers.
"Steel that lasts a lifetime is steel worth selling. I started Jee Alto because I believed Indian families and businesses deserve kitchenware they can rely on, generation after generation."
KJ
Kundanmal JainFounder, Jee Alto · Chennai
1997
Year Founded
500+
Products in Catalogue
15+
Export Countries
3
Business Channels
What We Do
Retail: We sell directly to home customers through our showroom in Sowcarpet, online via our website, and on Amazon India and Amazon UK. Our retail range covers everyday cookware, storage, serving ware and specialty items.
Wholesale: We supply distributors, retailers, and gift vendors across Tamil Nadu and pan-India with bulk pricing on our full product range. We also stock and distribute JVL Classicware and other leading brands.
HORECA: Our HORECA division supplies hotels, restaurants, canteens, caterers and institutions with commercial-grade stainless steel kitchenware — from individual pieces to full kitchen setups.
Export: We export to the UK, Singapore and multiple other countries, serving both the Indian diaspora and international buyers looking for premium-quality Indian stainless steel goods.